<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2007-8110</journal-id>
<journal-title><![CDATA[Cultura y representaciones sociales]]></journal-title>
<abbrev-journal-title><![CDATA[Cultura representaciones soc]]></abbrev-journal-title>
<issn>2007-8110</issn>
<publisher>
<publisher-name><![CDATA[Universidad Nacional Autónoma de México, Instituto de Investigaciones Sociales]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2007-81102023000200004</article-id>
<article-id pub-id-type="doi">10.22201/crim.20078110e.2023.11532</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Representaciones sociales: una comparación entre protagonistas masculinos coreanos y mexicanos en series juveniles desde la perspectiva de mujeres del Centro-Occidente de México]]></article-title>
<article-title xml:lang="en"><![CDATA[Social representations: a comparison between Korean and Mexican male protagonists in youth series from the perspective of women from Central-Western Mexico]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Valdivia Plaza]]></surname>
<given-names><![CDATA[Veronica Gabriela]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Cavazos Arroyo]]></surname>
<given-names><![CDATA[Judith]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Autónoma de Aguascalientes  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Popular del Estado de Puebla  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2023</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2023</year>
</pub-date>
<volume>18</volume>
<numero>35</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2007-81102023000200004&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2007-81102023000200004&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2007-81102023000200004&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen:  En las últimas décadas ha aumentado la producción y el consumo de series de streaming. Particularmente, los k-dramas han logrado cautivar a las audiencias globales, al mismo tiempo que las producciones locales buscan mantenerse con nuevas propuestas, entre las que destacan las series juveniles. Los protagonistas masculinos son utilizados como un atractivo para las audiencias; por ello, el objetivo de esta investigación consiste en comparar las representaciones sociales de los protagonistas masculinos de series coreanas (doramas) frente a los de las series mexicanas juveniles, entre mujeres de la generación Z, que viven en la zona Centro-Occidente de México. Se desarrolló una investigación cuantitativa de naturaleza descriptiva y transversal, con un muestreo por conveniencia a 1104 mujeres que tienen entre diez y veinticinco años y que habían visto doramas coreanos y series mexicanas juveniles. Para el análisis se utilizó el método del núcleo central. Los hallazgos mostraron que el núcleo central de la representación de ambos protagonistas masculinos coincide con que son guapos; sin embargo, difieren en que los coreanos también son altos; mientras que los mexicanos son divertidos, fornidos y ricos. El sistema periférico de los dos grupos difiere; mientras que todos los atributos asociados a los coreanos son positivos, las percepciones sobre los protagonistas mexicanos son positivas y negativas.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract: The last decades have seen an increase in the production and consumption of streaming series. Particularly, k-dramas have managed to captivate global audiences, at the same time that local productions seek to keep up with new proposals, among which youth series stand out. The male protagonists are used as an attraction for audiences; therefore, the objective of this research is to compare the social representations of the male protagonists of Korean series versus those of Mexican youth series, among women of the Generation Z, living in the central-western area of Mexico. A quantitative, descriptive and cross-sectional research was conducted with a convenience sampling of 1104 women between ten and twenty five years of age who had watched Korean series and Mexican youth series. The central core method was used for the analysis. The findings showed that the central core of the representation of both male protagonists coincides in that they both are handsome; however, they differ in that Koreans are also tall; while Mexicans are funny, strong and rich men. The peripheral system of the two groups differs; while all attributes associated with the Koreans are positive, perceptions of the Mexican protagonists are positive and negative.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[representaciones sociales]]></kwd>
<kwd lng="es"><![CDATA[doramas]]></kwd>
<kwd lng="es"><![CDATA[series juveniles]]></kwd>
<kwd lng="es"><![CDATA[protagonistas masculinos]]></kwd>
<kwd lng="es"><![CDATA[generación Z]]></kwd>
<kwd lng="en"><![CDATA[social representations]]></kwd>
<kwd lng="en"><![CDATA[k-dramas]]></kwd>
<kwd lng="en"><![CDATA[youth series]]></kwd>
<kwd lng="en"><![CDATA[male protagonists]]></kwd>
<kwd lng="en"><![CDATA[generation Z]]></kwd>
</kwd-group>
</article-meta>
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