<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0188-252X</journal-id>
<journal-title><![CDATA[Comunicación y sociedad]]></journal-title>
<abbrev-journal-title><![CDATA[Comun. soc]]></abbrev-journal-title>
<issn>0188-252X</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Guadalajara, Departamento de Estudios de la Comunicación Social]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0188-252X2025000100505</article-id>
<article-id pub-id-type="doi">10.32870/cys.v2025.8836</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Pensando y teorizando la comunicación en el contexto de la IA: un punto de vista histórico, epistemológico y cibersemiótico]]></article-title>
<article-title xml:lang="pt"><![CDATA[Pensando e teorizando a comunicação no contexto da IA: um ponto de vista histórico, epistemológico e ciber-semiótico]]></article-title>
<article-title xml:lang="en"><![CDATA[Thinking and theorizing communication in the context of AI: a historical, epistemological and cybersemiotics point of view]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Vidales]]></surname>
<given-names><![CDATA[Carlos]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Guadalajara  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2025</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2025</year>
</pub-date>
<volume>22</volume>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S0188-252X2025000100505&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S0188-252X2025000100505&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S0188-252X2025000100505&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Este artículo explora algunos problemas epistemológicos reconocidos en la historia del desarrollo de la inteligencia artificial y las implicaciones que podrían tener para pensar y teorizar los fenómenos contemporáneos de comunicación. Desde esta visión se cuestiona la idea de la comunicación como la producción social de sentido al tiempo que se propone a la cibersemiótica, una teoría transdisciplinar de la comunicación, la información, el significado y la cognición, como alternativa conceptual para pensar y teorizar la comunicación.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Este artigo explora alguns problemas epistemológicos reconhecidos na história do desenvolvimento da inteligência artificial e as implicações que eles podem ter para pensar e teorizar os fenômenos da comunicação contemporânea. A partir desse ponto de vista, a ideia de comunicação como produção social de significado é questionada e a ciber-semiótica, uma teoria transdisciplinar de comunicação, informação, significado e cognição, é proposta como uma alternativa conceitual para pensar e teorizar a comunicação.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[This paper explores some epistemological problems recognized in the history of the development of artificial intelligence and the implications they may have for thinking and theorizing contemporary communication phenomena. From this, the idea of communication as a social production of meaning is questioned, and cybersemiotics, a transdisciplinary theory of communication, information, meaning, and cognition, is proposed as a conceptual alternative for thinking and theorizing about communication.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Inteligencia artificial]]></kwd>
<kwd lng="es"><![CDATA[epistemología]]></kwd>
<kwd lng="es"><![CDATA[cibersemiótica]]></kwd>
<kwd lng="es"><![CDATA[información]]></kwd>
<kwd lng="es"><![CDATA[historia]]></kwd>
<kwd lng="pt"><![CDATA[Inteligência artificial]]></kwd>
<kwd lng="pt"><![CDATA[epistemologia]]></kwd>
<kwd lng="pt"><![CDATA[ciber-semiótica]]></kwd>
<kwd lng="pt"><![CDATA[informação]]></kwd>
<kwd lng="pt"><![CDATA[história]]></kwd>
<kwd lng="en"><![CDATA[Artificial intelligence]]></kwd>
<kwd lng="en"><![CDATA[epistemology]]></kwd>
<kwd lng="en"><![CDATA[cybersemiotics]]></kwd>
<kwd lng="en"><![CDATA[information]]></kwd>
<kwd lng="en"><![CDATA[history]]></kwd>
</kwd-group>
</article-meta>
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